The Who, What, Why And How Of Digital Marketing

With how readily available the Internet is, you might find it difficult to believe that the number of people getting online is only increasing.

The fact is, Internet usage among older people has increased by as much as 5% over the past three years alone according to Pew research. While we continue to say it time and time again, the way consumers are shopping has continued to change in the same way. Offline marketing has become much less effective than it previously was.

Marketing has and continues to be about being able to connect with your target audience at the right time and the right place. Nowadays, this means you need to be able to meet your audience where they are spending the most of their time. Right now, this is on the Internet.

Make sure you engage with reputable marketing agencies in Hampshire.

What Is Digital Marketing?

Digital marketing is an umbrella term that includes every type of marketing effort using the Internet. A lot of businesses use digital channels that include social media, search engines, email, and more to be able to speak with and communicate with their prospective or current customers.

Someone who is an experienced marketer may go ahead and say that inbound marketing and digital marketing are very similar. However, there are a couple of differences to take note of regarding the two. By having conversations with the various people in the industry, I’ve managed to learn about some of them.

Why Is It Important?

Digital marketing has become so important because it has become one of the best ways to reach your target market in today’s digitally dominated landscape. Nowadays, you can reach a lot more people through digital marketing methods compared to traditional methods. You can target those who are most likely to purchase your service or product using digital methods. Along with this, it is typically better to go for digital marketing over traditional marketing if you are looking for the most cost effective method. After all, with digital marketing, you can get an accurate measurement of how your marketing efforts are working.

There are several benefits that you can get from digital marketing that include:

1 – Targeting High Converting Customers

One of the major benefits is the ability to be able to target those who are most likely to convert. With digital marketing, you will be able to have maximum control over who is going to see your advertisement. While you could always measure the demographics, you are still going to be taking a lot of blind shots. With digital advertising, you know exactly who you are targeting.

2 – More Cost Effective

Another good thing that you are going to get when you use digital marketing strategies is something that is much more cost effective. With digital marketing, you can track your campaigns regularly. This will ensure that you are getting the most bang for your buck. You can continue to invest in the strategies that deliver the most ROI for your business. No matter how well or how poorly a billboard performs, you are still going to spend the same amount of money. Whereas, with digital advertising, your cost would be scaled based on performance.

3 – Digital Marketing Gives You Even Competition

If you are someone who runs a small business, you aren’t going to be capable of outspending the bigger players in your industry. You won’t be able to afford major commercials or anything like that. However, digital marketing levels the playing field and it gives you the ability to fight firepower with better and more concentrated marketing approaches. By being able to target better, you can maximise the effectiveness of your digital advertising efforts.

4 – It’s Measurable

Another reason why you should be investing in digital marketing strategies has to do with it being measurable. You are going to be able to get real-time feedback on the effectiveness of your campaigns. This will give you more freedom to pivot and optimise your efforts. You don’t get the same kind of analytics as a traditional advertising method. No strategy is going to be valuable to your business if it’s not measurable.